Effective Date: 21 July 2026

Welcome to Adventure Woods Shop (“we”, “our”, “us”), operated by Adventure Woods Publishing Ltd. We are committed to protecting your privacy and ensuring your personal information is handled securely and responsibly.

This Privacy Policy explains how we collect, use, store and protect your information when you visit www.adventurewoods.shop or make a purchase from our online store.

1. Who We Are

Adventure Woods Shop is the official online store for The Adventures of Butler and related products.

Data Controller:

Adventure Woods Publishing Ltd

Website: www.adventurewoods.shop

Email: privacy@adventurewoodspublishing.com

2. Information We Collect

Depending on how you use our website, we may collect:

Information you provide

Name
Billing address
Delivery address
Email address
Telephone number
Account login details
Payment information (processed securely by our payment provider)
Customer service enquiries
Product reviews or comments

Information collected automatically

When you visit our website we may collect:

IP address
Browser type
Device information
Operating system
Website usage information
Pages viewed
Time spent on the website
Cookies and similar technologies

3. How We Use Your Information

We use your information to:

Process your orders
Deliver purchases
Provide customer support
Manage your account
Process refunds
Prevent fraud
Improve our website
Send order confirmations
Send delivery updates
Respond to enquiries
Comply with legal obligations

Where you have given consent, we may also send:

News about new books
Merchandise launches
Adventure Woods news
Promotions
Special offers
Events
Competitions

You can unsubscribe from marketing emails at any time.

4. Legal Basis for Processing

Under UK GDPR we process personal information because it is necessary for:

Performing a contract
Compliance with legal obligations
Legitimate business interests
Your consent (where required)

5. Payment Information

We do not store full payment card details.

Payments are securely processed by trusted third-party payment providers using encrypted technology.

6. Cookies

Our website uses cookies to:

Keep your shopping basket working
Remember your preferences
Improve website performance
Analyse visitor behaviour
Help prevent fraud

You can manage cookies through your browser settings.

7. Sharing Information

We only share information where necessary, including with:

Delivery companies
Payment processors
Website hosting providers
Email service providers
Professional advisers
Law enforcement where legally required

We never sell your personal information.

8. International Transfers

Where personal information is transferred outside the UK, appropriate safeguards will be in place to protect your data.

9. Data Security

We use appropriate technical and organisational measures to protect your information, including:

SSL encryption
Secure payment processing
Access controls
Regular software updates
Security monitoring

Although we take reasonable precautions, no website can guarantee complete security.

10. Data Retention

We keep personal information only for as long as necessary to:

Fulfil your order
Meet legal obligations
Resolve disputes
Maintain business records

When no longer required, information is securely deleted or anonymised.

11. Your Rights

Under UK data protection law, you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your data
Restrict processing
Object to certain processing
Request data portability
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

12. Children’s Privacy

The Adventures of Butler is designed for children and families, but Adventure Woods Shop is intended for adults purchasing products.

We do not knowingly collect personal information directly from children under the age of 13 without appropriate parental or guardian consent.

Parents or guardians who believe their child has provided personal information should contact us so we can investigate and, where appropriate, remove the information.

13. Marketing Communications

If you subscribe to our newsletter, we may occasionally send updates about:

New Adventures of Butler books
Character news
Adventure Woods Shop products
Seasonal collections
Promotions
Events
Competitions

You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us.

14. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page together with the updated effective date.

16. Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Adventure Woods Publishing Ltd

Adventure Woods Shop

Website: www.adventurewoods.shop

Email: privacy@adventurewoodspublishing.com

Last Updated: 21 July 2026